The Invasive Animals Cooperative Research Centre Community Awareness Survey (CAS) has pioneered a new technique in opinion research called ‘Reading the Public Mind’ (RtPM). For a comparatively low cost, this technique has provided a ‘moving picture’ that charts the changes in public attitudes to invasive animals and their control through time and helps explain the reasons behind them. It identifies the drivers of public opinion, thereby increasing the scope for better science communication, for education where public understanding might be faulty and for improved research planning based on knowledge of what the public will and will not accept.
CAS has produced remarkably consistent results over the nearly three years that it operated, providing the first Australia-wide picture of public attitudes and beliefs regarding invasive animals and ways of controlling them.
|Author||Fisher NI, Lee AJ and Cribb JHJ|
|Publisher||Invasive Animals Cooperative Research Centre|
|Institution||Invasive Animals CRC|
|Department||Detection and Prevention Program|
|ISBN/ISSN||Web ISBN: 978-1-921777-42-4|
|Region||Australia - national|